With the last google update Jagger, we're having to change / greatly enhance the way we're talking about our products and services.

It seems that the old rules of website marketing have changed. Change is good. After reviewing our strengthes and weaknesses, coupled with what we like to do, we've decided to change www.express-marketing.com into a product review format.

As an advertising company, we believe in truth in advertising. Sometimes it's difficult to get truth on the internet, or at least that's what I find. Only after doing a reasonable amount of due diligence am I able to get an answer that I'm looking for, or at least a pattern of an answer. This is especially true for website marketing software and ebooks etc.

As the owner of an advertising company since 1994, I have seen many products and companies come and go. I have seen advertising campaigns succeed and fail. I have seen more hype in my life time than I can remember.

Don't get me wrong, along with being the CEO of my company, I am also the CXO "Chief Excitement Officer" of my company. I like excitement and I like to generate excitement.

The excitement I would like to generate on this blog is based on facts. I would like to think about what we're building as 'clinical' reviews of products that are offered for sale on the internet.

My understand of products on the internet is that most are NOT one size fits all. For example, while I have years of experience writing online and offline ads, I am relatively new to blogging. Thus I need software / ebooks for people who need help with blogging.

I don't need help writing ads. I understand fundamentally why people buy products and services. I do however need products or services which talk about working PPC's and ad placement as this aspect is not something I've aggressively practiced. I am just now learning about high end ad placement on my site to get the best results.

As I start to publish reviews on products, I will keep in mind that what's best for me is not best for people with other levels of experience.

I will try to give a very objective look at what I'm reviewing. If I think the product or service is garbage and of no value to anybody, I won't hesitate to say so.

To be honest, I am a very discerning customer. I usually spend a while reviewing a product or service before purchasing it. If a product is going to give me value, I want to purchase it. I hate wasting my time reading or using crappy products.

My aim is to build this site into a place where I would trust buying the product.

Articles from October 2005
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