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Blog Post Date: Nov 19, 2005
ClickTracks Analytics
One of the hardest things to do is admit openly when you do something dumb... Or not do something that you should have done along time ago.
Over the last 5 years, we have enjoyed some nice organic search traffic from Google MSN etc. We have never been terribly concerned about what our traffic is doing, because it's always been free and we've always had more than enough.
With google's most recent Jagger Update, they've thrown us out of our comfort level and into oblivion. We're being forced to change the way we market. our site and our products.
The first thing that came to my mind was "WE NEED TO BE DOING ANALYTICS".. We need to be analyzing what's going on on our website. We need to know our numbers if we're paying for traffic.
I installed ClickTracks Analytics and am starting to look at it. (This is where the horrified comes in). 63% of my free traffic is leaving the site without looking around any further. Not on this site, but another site that we manage. Had I have known this I could have done SO MUCH BETTER when we had the free traffic.
I am now able to see what people are doing when they're on my site. (This is where the excited comes in) . I'm glad that I have to only learn this lesson once. I am completely sold on doing using this analytics software on my sites.
Analytics tells what's happening on each page of your site. It's based on actual sendlogs or actual history of the traffic on your sites.
It tells where people are going on your site and how many are leaving. If 63% of the people are leaving after looking at the rest of my site, that tells me one BIG thing.... I need to greatly enhance that site. If I could get 50% more people to look at some of the other pages, I'm probably going to double or triple my sales on that site.
If I was paying for clicks to go to that site, I would be burning 63% of my money, because paid visitors aren't any different than free visitors.
They want value and to know that the site is credible.
CONCLUSION: If you're trying to make money on the internet and AREN'T using any type of formal analytics software, I encourage you to do so right away... Please learn from my horrible mistake.
Topic: website traffic analytic software.
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