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Canadian Credit Blog

Mar 03 2010

Blumenthal: Fed Misses Critical Deadline To Roll Back Credit Rates, Fees By KENNETH R. GOSSELIN The Hartford Courant Even as a sum of new protections for credit card users went into effect last Monday, the state attorney general disparage a ke

Mar 03 2010
update new credit card regulations allow room for maneuvering
UPDATE: New Credit Card Regulations Allow Room For Maneuvering By Meena Thiruvengadam Of DOW JONES NEWSWIRES WASHINGTON (Dow Jones)--The credit card game rules have officially changed thanks to new credit card regulations, effective Monday,

Mar 03 2010
Report: Interchange Fees Obstructs Economic Growth, Job Creation
Report: Interchange Fees Obstructs Economic Growth, Job Creation By Linda Lisanti INDIANAPOLIS -- Less than 20% of the interchange fees charged by credit card companies actually includes the cost of processing transactions, according to a rece

Feb 25 2010
Be A Smart Credit Card User
Be A Smart Credit Card User •Read the terms and conditions of your card. "The Credit Card Act is there to protect consumers," said Bruce McClary, ClearPoint Credit Counseling Solutions spokesman. "But the responsibility is still in the hands of th

Feb 25 2010
terms of the new credit cards regulations
CREDIT CARD ACT TERMS OF THE NEW CREDIT CARDS REGULATIONS 10 things that credit-card issuers can still perform with proper notice: * Alter your fixed-rate card to variable. * Increase your Annual Percentage Rate on future purchases. * Rais

Feb 25 2010
CREDIT CARD TRICKS take out cash
CREDIT CARD TRICKS By Kate Mansey 50 percent extra to take out cash Credit card companies are utilizing crafty tricks to rip off customers - as shock numbers show Britons owe £54.5 billion to our "flexible friends". A Sunday Mirror inves

Feb 23 2010
Build Good Credit Without Credit Cards
Build Good Credit Without Credit Cards When you are trying to build a good credit history, one often repeated piece of advice is to get a couple of credit cards and pay them off promptly. Credit cards are not the only way to skin the credit cat, t

Feb 23 2010
interest rate summary credit cards
Interest Rate Summary Credit Cards Here is a look at the state of credit card rates from the weekly national survey of large banks and thrifts conducted Feb. 17, 2010 by Bankrate.com Rates: 13.39% (all fixed); 13.63% (all variable) Credit c

Feb 21 2010
clouds parting over credit card troubles
Clouds Parting Over Credit Card Troubles Kelsey Swanekamp, With joblessness still hovering at 10 percent and household budget under pressure, credit card issuers and lenders are still taking profits from their loans to consumers. Developmen

Feb 21 2010
credit card chargeoffs still troubling
Credit Card Charge-Offs Still Troubling February 17, 2010 by Staff   Credit card charge-offs – or loans assumed uncollectible and written off – edged higher in January as reported by the major card issuers, although there is some positive expe

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UP-TO-DATE & RELEVANT WEBSITE MARKETING PRODUCTS vs
OUT-OF-DATE & IRRELEVANT MARKETING PRODUCTS

In an attempt to give people better service and helping them find things better on our site, I have been thinking of different categories that our software and ebook products fall into.

I thought of the following categories that website marketing and software may fall into. (I'm writing this out because you may find it helpful if you're site is somewhat disorganized or doesn't follow a theme.):

ONSITE WEBSITE MARKETING & EBOOKS
Onsite marketing is what you do on your site to get people to buy your product or service. This can include Search Engine Optimisation.

    Examples:
  • Onsite content pages
  • Keyword development
  • Graphics
  • Forms
  • Sound & video etc.

These are all things that people have to be at your site to see and listen to

OFFSITE WEBSITE MARKETING & EBOOKS
Offsite are all the ways you try to get in front of your client that are not on your site. This type of marketing has nothing to do with Search Engine Optimisation.


    Examples:
  • Newsletter Emails
  • Blog Chat
  • Forum Chat
  • Banners
  • Popups
  • Links on other sites
  • Offsite Classifieds

These are offsite marketing that you do to get people to click to your site.

NEW AND RELEVANT Versus OLD AND OUTDATED
As I started to think about what's relevant and what's not relevant with regards to online and offline marketing, I started to see more categories.

The problem with advertising on the internet is that it's an ever changing market place. As I've been talking about Google Update jagger. This update changed some of the fundamental rules about SEO and website marketing.

If you've mainly concentrated on onsite marketing (as I have), some of the techniques that you used to use are now irrelevant and outdated. Some of the website marketing SEO products that have promoted these now irrelevant techniques are now old and irrelevant as well.

SOME MARKETING TECHNIQUES ARE TIMELESS
One thing that's important to remember is that some marketing techniques are timeless and will hold true no matter what's going on in the ever changing internet marketing place.

When shopping for products that will help you market your site, it's important to look for onsite and offsite marketing. You need products that are going to help you exercise the KLT Factors: helping prospects to Know you , Like you, and Trust you. While this is kind of basic, it will always hold true no matter what the internet is doing at the time.

Direct marketing, ie getting out and actively marketing to people will always stand the test of time. The more things you do off site is just as important as what you do when people visit your site.

BOTTOM LINE:
When you're shopping for internet marketing products make sure that the products or services are timely and relevant. In one ebook I reviewed, there were a bunch of out date links. Because these links made up a great deal of the value of the ebook, I felt that some of ebook was somewhat outdated, even though the bulk of the information was relevant and timely. ( I mentioned the outdated links to the author, and he subsequently updated the links making the product timely and relevant again.)

I'll be doing my best to make sure we're giving you good quality products in relevant categories in a time fashion!

Cheers

Articles from November 2005
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