Blog Post Date: Nov 20, 2005

Blog, Direct Marketing, Internet, Keyword, Links, Market, Marketing, Advertising, Mention, Need, Online, Google, Search Engine, Seo, Website, Net, Promo, Website Marketing, Internet Marketing, Client, Prospect

UP-TO-DATE & RELEVANT WEBSITE MARKETING PRODUCTS vs
OUT-OF-DATE & IRRELEVANT MARKETING PRODUCTS
In an attempt to give people better service and helping them find things better on our site, I have been thinking of different categories that our software and ebook products fall into.

I thought of the following categories that website marketing and software may fall into. (I'm writing this out because you may find it helpful if you're site is somewhat disorganized or doesn't follow a theme.):

ONSITE WEBSITE MARKETING & EBOOKS
Onsite marketing is what you do on your site to get people to buy your product or service. This can include Search Engine Optimisation.

Examples:

• Onsite content pages
  
• Keyword development
  
• Graphics
  
• Forms
  
• Sound & video etc.

These are all things that people have to be at your site to see and listen to

OFFSITE WEBSITE MARKETING & EBOOKS
Offsite are all the ways you try to get in front of your client that are not on your site. This type of marketing has nothing to do with Search Engine Optimisation.

Examples:

• Newsletter Emails
  
• Blog Chat
  
• Forum Chat
  
• Banners
  
• Popups
  
• Links on other sites
  
• Offsite Classifieds

These are offsite marketing that you do to get people to click to your site.

NEW AND RELEVANT Versus OLD AND OUTDATED
As I started to think about what's relevant and what's not relevant with regards to online and offline marketing, I started to see more categories.

The problem with advertising on the internet is that it's an ever changing market place. As I've been talking about Google Update jagger. This update changed some of the fundamental rules about SEO and website marketing.

If you've mainly concentrated on onsite marketing (as I have), some of the techniques that you used to use are now irrelevant and outdated. Some of the website marketing SEO products that have promoted these now irrelevant techniques are now old and irrelevant as well.

SOME MARKETING TECHNIQUES ARE TIMELESS
One thing that's important to remember is that some marketing techniques are timeless and will hold true no matter what's going on in the ever changing internet marketing place.

When shopping for products that will help you market your site, it's important to look for onsite and offsite marketing. You need products that are going to help you exercise the KLT Factors: helping prospects to Know you , Like you, and Trust you. While this is kind of basic, it will always hold true no matter what the internet is doing at the time.

Direct marketing, ie getting out and actively marketing to people will always stand the test of time. The more things you do off site is just as important as what you do when people visit your site.

BOTTOM LINE:
When you're shopping for internet marketing products make sure that the products or services are timely and relevant. In one ebook I reviewed, there were a bunch of out date links. Because these links made up a great deal of the value of the ebook, I felt that some of ebook was somewhat outdated, even though the bulk of the information was relevant and timely. ( I mentioned the outdated links to the author, and he subsequently updated the links making the product timely and relevant again.)

I'll be doing my best to make sure we're giving you good quality products in relevant categories in a time fashion!

Cheers

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