I love this post about Creating Passionate Users. This is a well written blog post that talks about more important and long term methods to advertise to people than just hammering them over the head with money and advertising.

They talk about

The most important skill today is... teaching.

Whatever it is you're launching is probably not in short supply, and there's always someone who's doing it better, faster, and cheaper (or will be within weeks). Most of us authors, non-profit evangelists, indie software developers, small start-ups (the soon-to-be Fortune 5,000,000) can barely afford broadband let alone a "marketing/ad campaign". We can't hire a publicist. We aren't going to be on Oprah.

How truthful and refreshing.

Getting people to like you by adding value to them and helping them use your product better, or do something better.

Here's another great bit of wisdom

But passion requires real learning. Nobody is passionate about skiing on their first day. Nobody is passionate about programming in Java on their first day. Or week. It's virtually impossible to become passionate about something until you're somewhere up the skill/knowledge curve, where there are challenges that you believe are worth it, and that you perceive you can do.

I share these beliefs.

Articles from November 2005
More articles from Year 2005

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