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Blog Post Date: Nov 15, 2005
DEVELOPING AND EASY STANDARD TO UNDERSTAND ADVERTISING
I've been working for several months to come up with a way to document and categorize my advertising experience into a method to communicate what I know with my readers. In effect I'm trying to develop some easy to understand standards.
After thinking about it on and off I believe I have come up with a simple, comprehensive method to explain how internet advertising works. The problem with standards are that they are simplistic in their most base form. They require a great deal of definition in order to understand their full meaning.
INTRODUCING THE KLT FACTORS
I'm calling my standards the KLT Factors. I started thinking about how EVERY method of internet advertising weighed against these Factors. I was able to come up with some definitions on how all internet advertising comes within these Factors.
I got more and more excited that I could define the benefits of each type of internet advertising based on the KLT Factors.
Oh by the way, KLT stands for "Know you, Like You, Trust You"
KLT Factors is not sexy or hype filled. It's a fundamental and foundational way to understand advertising and if an internet advertising product, software or ebook is going to work for you.
I am going to write a short version of KLT Factors ebook and start having people sign up for it.
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