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Blog Post Date: Nov 29, 2005
IS SEO DEAD? HAS SEARCH ENGINE OPTIMISATION GONE BY THE WAY SIDE?
There was some chatter on the RockStars program, on WebMasterRadio.fm with 'Oilman' Todd Friesen and Greg Boser 'WebGuerilla', that people are talking about SEO (Search Engine Optimisation) being dead?!!
I don't think SEO is dead. I DO think the rules have changed quite and bit and it is worthwhile to be mindful of what the search engines want in order to get some free traffic. I love free traffic.
SUPPLEMENT SEO WITH DIRECT WEBSITE MARKETING
However, I think it's also prudent to work on developing traffic with many other types of direct, controllable marketing. This ensures that you're insulated against the whims of googles algorithm changes.
If you're developing traffic with other types of marketing methods then worry about search engines will become less and less.
I am becoming more and more excited about internet marketing as I learn all of the techniques of the people that we're reviewing. That's the great benefit of studying and learning about different types of website marketing. It's a pile of things to learn, but I've developed a whole set of new strategies that I'll be able to share with our readers.
TIME TO TAKE ON THE NEW LEARNING CURVE?
SEO is not dead. People will be getting free traffic as long as google, yahoo msn etc will be giving it away. By that definition, people need to continue making their sites appealing to their visitors as well as the search engines.
It's also important to take on the task of learning a few other ways to market your website. We'll be here along the way to help out.
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