I've read some reviews about products that I am reviewing and promoting on this site. I often hear about people who are disgruntled because the information they read in the ebook can be readily available on the internet.

Well... Yes... Of course.... the information is available on the internet. Which information isn't available on the internet?

Sometimes you have to spend hours searching for that FREE information. I've spent hundreds of hours researching free material on the internet. If my time is worth... say $10 per hour and I spend 10 hours looking for free information that is available in a $35 book, you're losing money. You've spent $100 of time when you could have purchased the ebook for $35 and spent the 10 hours learning even more and marketing your products.

The other problem: Some people are experienced senior marketers. They're buying books that are intended for junior marketers. Then they complain because the information is too light.

DO EBOOKS HAVE PAY BACK AMOUNTS?
Let's do some more math... If a junior marketer some spends $100 to buy an ebook that explains 25 ways to market a product for free that they haven't heard about, then that's good value.

If the junior marketer was going to spend 20? per click to get people to his site, and instead he practices the free way to get traffic, he would need to generate $100 (paid for the book) /20? (saved from not using PPC's) = 500 visits to his site using the free methods to get traffic to his site.

If a junior marketer is serious enough about using the free marketing methods described in the book, I'm sure that most people are going to get those 500 visitors for free over time using the free methods.

If the junior marketer is diligent with these methods over 6 months to a year, he's going to much more than make back his investment.

FREE VIRAL MARKETING SYSTEMS
I use different viral sites like WebBizInsider and AdLandPro Viral Community I don't get paid if you sign up for these, but I do get free traffic. People seeing my site for FREE!

You can find these on http://www.express-marketing.com/viral-marketing.html

These sites are free, and of course you can pay for stuff, if you want.
These are simple sites that you probably would find people complaining about the free traffic. With webbizinsider, I've had 150,000 people see my site at least. It may not be the best, most high quality traffic in the world, however, it's free and it's another way for people to get to know my site.

So, people can complain all they want. The idea behind marketing is to get free traffic and paid traffic. They do the same in offline marketing. Publicity departments strive for free advertising all the time. Richard Branson owner of the Virgin Brand is genious at getting publicity.

So... if you're just starting out.. you have to make a decision on how much you can afford to buy in ebooks etc. I would recommend buying some website marketing ebooks coupled with surfing the net for free information.

If you're a senior marketer, stop complaining about some of the ebooks available. If somebody has written a 165 page manual and sells it for $97, I think the junior marketer will have spent his money well if he learns enough techniques to save himself $98 in PPC's or other cash costs.

CONTENT OR INFORMATION IS NEVER FREE!
Remember... there is never anything done for free in business. Free internet content costs money to produce in man hours. Publicity costs money in the implementation stage. The costs of "free" content has to be paid for some how. My feeling is that companies won't give out free information unless they're going to make their money back.

(There you go.. I've spent 20 minutes writing this FREE blog post. Now I've got to sell 3 products to pay for my time !!)

Cheers.

Articles from November 2005
More articles from Year 2005

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