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Blog Post Date: Nov 30, 2005
THE SCENARIO
You're trying to find some good marketing software products and ebooks and you've been looking around, trying to figure out who has what to offer.
You've seen a million websites that have these mile long sales pages and are full of hype. You're confused, and need some background on these people that are offering these hyped marketing products.
MY ANALYSIS
On my few days off, I was trying to put in perspective the products that we sell on this site. It's a part of trying to help define our customers expectations when they buy these marketing software products and ebooks.
One thing I noticed is that most, if not all, of the developers of these clickbank type products are really small companies and home based businesses.
These are not companies that have had millions of dollars of cash injection put into them. They haven't had tons of research and development dollars put into them.
These developers are people who have most likely done really well themselves on the internet and want to share their successes with other people and make a few bucks at the same time.
It's important to keep in mind that anybody who can write software that is reasonably well tested and for sale has to have a certain amount of competence. That goes for ebook developers as well. It's not particularly easy to write an ebook that is going to genuinely help the reader.
EXPERTS HAVE A UNIQUE PERSPECTIVE
Being an expert and developing a product takes hours of research, study, development etc. That's why I give credit to these products.
Because the internet is such a highly fluctuating place, it's difficult to get financing from banks and venture capital companies to support the development of these one-off products.
The developers of these internet marketing software and ebooks must then finance and market the development of their products on their own. You have to give them credit for their creativeness and diligence.
That's why we thought it important to develop our review system here, to develop some standards for which to evaluate the usefulness and value of each product.
LARGE CORPORATIONS HAVE A BUDGET FOR CUSTOMER SERVICE
The benefit of large corporations is that they have the resources financially and employee wise to develop all of the supporting documents and product manuals. Large corporations such as Microsoft and Symantec have customer service help desks that their customers can call in to. These companies have the budgets to develop, train and maintain these customer service departments.
SMALL COMPANIES DON'T HAVE THE INFRASTRUCTURE OR BUDGET TO MAINTAIN CUSTOMER SERVICE DEPARTMENTS
With a smaller, homebased business, the customer service department is also the developer of the product. The small business owner is usually doing his/her best to get through their daily chores.
We believe that by doing our news & reviews, we are adding value for our customers when they are shopping for internet marketing software & ebooks.
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