Brett Tabke is one of the best in SEO that I know of. His www.webmasterworld.com is one of the highest traffic seo forums on the net, if not the largest.

It seems that just for fun, he has put his blog in the Robots.txt file on his site.. It's amazing that people actually read Brett Tabke's robots.txt file.

It's an enviable position to have that much power and traffic. Currently WebMasterWorld has 292,000 pages listed in the google search results.

I like this comment from Brett Tabke with regards to being completely white hat, or being a little 'black hat' -

Does that mean we will be pure-as-the-driven-snow? No way - our job
is to generate traffic at a reasonable to low universal risk. That means getting listed - getting ranked - getting traffic - is only the
first step. *ANY* SEO policy MUST focus on ROI as well as
traffic acquisition. If your seo practices poison your ROI, then
what is the point? You can only trick your visitors for a certain
amount of time.

So... even one of the most respected names in the industry is in the business of "-getting listed - getting ranked - getting traffic no matter what he has to do. Brett Tabke also admits the fact that many blackhat techniques are going to go by the wayside, especially with google.

I find that encouraging. The whole idea is to get people to get on your site and stay on your site. The only way to do that long term is to give them value, value, value.

The hard earned luxury that Brett has is that he has enough traffic to try all sorts of things with his loyal visitors.

Articles from December 2005
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