Credit Card Blog & Article Area
Blog Post Date: Dec 08, 2005
Internet marketing with PPC just got even more difficult.
Google Adwords - Quality Score
I've been working pretty heavily with Adwords in the last few days getting brushed up on it.
With this Quality score they're even putting an algorithm on pay per click ads. This is much different than the old days where you bid on a term and you got placed at the rank you bid at.
I spoke with a client rep at google yesterday and she was briefly explaining Adwords Quality Score. The way she explained it, you may get a better rank than a higher bidder if your keyword, adgroup ad and your landing page are better quality than a higher bidder.
That puts the onus on every body to go and rework their ads if they were just throwing in tons of keywords and crappy ads.
It's a continuous tweeking process.
One the one side, it's good that google is giving the customer better results. On the other side, it's creating a great deal of work for the thousands of advertisers.
One thing you have to say for google is that they continuously innovating and improving!
Links of people who sell Software and ebooks
Links of people who sell Software and ebooks
Links of people who sell Software and ebooks
Articles from December 2005
More articles from Year 2005
Comments (0)