Blog Post Date: Jul 11, 2006

Google Adwords Video Ads Development

I've been on holidays for a few weeks and am finally getting a chance to post.

I started making my first Google Adwords Video Ad. It was quite an interesting process. I couldn't have imagined all of the pieces involved in making video ads.

Just to confirm from my previous post Google Adwords Video Ads must be maximum of 2 minutes. I thought they had to be maximum of 50kb in size. I spoke to Google's rep who said that file size didn't matter as long as the Google Adwords Video Ads were under 2 minutes.

Things to learn with making a video ad:

• Script writing
  
• Voicing the script
  
• Learning video editing software such as Adobe Premiere Pro
  
• Developing graphics for the video
  
• Editing the video itself, especially if you're using a digital video DV movie
  
• Outputting the video. Getting the clarity, FPS,filesize, file type to what you want.
  
• Much More.

I found that the video development process was quite a bit of a learning curve, however video ads are going to be the wave of the future and well worth the investment.

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