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EMarketing System CriticI like excitement and hype as much as anybody, especially when it comes to marketing and advertising. Having the title 'CXO' - Chief Excitement Officer - for my company since 1994, I have worked with and evaluated many types of advertising programs, on and off the internet. What I am going to do is give you some valuable ways to evaluate different marketing programs on the internet before you spend money on them. Often you go to a marketing site that is a mile long and the more you read it the more excited you become with it. You are so excited at that moment that you make the purchase, try the program and then are disappointed. That is called buyers remorse. Buyers remorse is something we want to help eliminate. QUESTIONS TO ASK BEFORE YOU BUY:
1) How long has this person/company been in business? 2) How long has this website been in operation? 3) Have you searched for reviews of the product? 4) Do they have a valid BBB logo (or other credibility item) on their site? 5) Do you understand the benefits of the product/service being offered? 6) Has the person offering the service actually benefited themselves from the product/service? |
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