Building for sale
Buy or Lease 2003 Cadillac CTS
|
As the owner of HomeGrown Advertising Inc (1994), I believe in truth in advertising and telling the real story about products and services.
As we promote more and more products on this site, it is important for me to get a handle on what these products do and what they don't do. Usually website marketing software or ebooks come with a mile of hype and not much validation as to what the product can or cannot do.
I would rather see a winner than hear about one any day!
Here are the things that I love and hate about software product marketing on the internet.
I love anything to do with marketing and creating excitement. That's what I wake up for each day. I love creating excitement on the internet about a product and service. My unofficial title is 'CXO' - which is Chief Excitement Officer. Generating excitement through my keyboard in the black hole of the internet is what I live for.
I love the challenge of internet marketing. It's fun because the search engines keep changing their minds and algorithms every five minutes. It's also challenge keeping up with competitors as they are always intelligently creative in the way they do things.
The internet is not for the faint of heart. If you want a solid and consistent pay check, don't do internet. Go work for the government or for a union. I've seen even very experience SEOs and website experts scratch their heads in frustration with what's going on. As one highly regarded search engine marketer told me, "I've been in the game since 1999. I am learning new things each day." The reason this experienced marketer is learning new things each day is because he has to. If you don't keep up, you'll lose your advantage.
I have been to WebMasterWorld conference in Las Vegas 2004, and WebMasterWorld New Orleans June 2005. In those few months, there were many changes in the search world.
Google Update Jagger in October 2005 has brought even more new challenges for webmasters. Some sites have risen drastically and some sites have lost drastically in search engine results. I have seem some pretty strange SERPs with this last google update.
DIFFERENT PRODUCTS DO DIFFERENT THINGS - HAVE DIFFERENT BENEFITS
The point of talking about all of this is that there are many different products and services that we will promote on our site. Some of these products have different benefits than others as far as to expect from them and how they will benefit you.
Over the next few days, I am going to hammer out some review criteria that I feel will be beneficial to you with regards to these products and services that we have listed on this site. I will ask for input from the writers and developers of these products. I will try to give you as much information as possible to give you an objective look at what the emarketing software or product will do for your site.
After reading product reviews and comments on other sites, I see people complaining about the product or service. Sometimes there is so much hype on one of those mile long sales page that it's really hard not to give in to purchasing the product. Afterwards I hear people complaining that the product 'isn't working for them'
Here's my upfront disclaimer / encouragement on purchasing products on ours or any other websites:
All software products and services work differently for different people based on your experience level. If you're inexperienced at web site marketing, then please don't complain if you don't understand what the product is supposed and you're not getting the results from it.
Conversely, if you've got the experience and feel that the product is 'light' in what it offers, don't complain about it. If you're that experienced, you should be able to write something that will work equally as well or better than the product that you're complaining about.
For inexperienced users, it's paramount to know that you must put in the time and effort in order to be successful at web marketing. There are NO short cuts. The internet is a brutal place. Only the aggressive, diligent and consistent will succeed over the long run. There are so many people and companies competing on the internet you have to be willing to work hard over a long period of time to get results. Once again, there are no short cuts.
For this reason I thought it would be a good idea to write some objective reviews about the products and services promoted on this other sites and how they will affect your web site marketing.
Author: Monty Loree
Article: Product Reviews
Site: www.express-marketing.com
Page: www.express-marketing.com/product-reviews.html
Section:
|
|
