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 SEARCH ENGINE CLOAKER "OUTSMART SEARCH ENGINES TO GET MORE HITS" Search engine cloaking, AKA IP serving, is where your software detects which IP address is searching for your web pages. If you know that search engine uses a certain IP address when it's crawling your site, you can then select different types of 'web pages' to show them in order to get better ranking. GOOD USES FOR WEB PAGE CLOAKING: This is especially important for high graphic, low word content sites that you want to get ranked. It's also good if you want to add a few more keywords to a page that normally wouldn't seem right on a normally worded page. Aside from search engines, cloaking is good to hide pages from your competition. If you know which IP addresses your competition are surfing in from, you can show them completely different pages to what you're showing your valued prospects and customers. YOU'VE HEARD MIXED REVIEWS ABOUT CLOAKED WEB PAGES?!! Cloaking web pages is considered by some as 'black hat' web site marketing. It is not the place of this article to talk about the ethics or morals of black hat marketing. The reason we're telling you about cloaking software is because it is another software tool for web site marketing. AND.. because the black hat marketing gurus in the internet marketing industry use web page cloaking on a regular basis. If they're using cloaking software, you NEED TO use cloaking software to successfully compete with them! I've been at two WebMasterWorld conferences in Las Vegas and New Orleans where there were over a thousand website marketing gurus talking about how they market their websites. Web page cloaking is a technique that is widely used. The search engines aren't crazy about it, but they have to live with it. IS IT SAFE TO USE WEB PAGE CLOAKING? If you're a brand new website marketer, I would recommend that you start to learn about website page cloaking right away. As this type of marketing requires time to learn, it's best to start on it right away. A point of caution regarding website page cloaking: If you're not really experienced with cloaking, only use it on a throw-a-way disposable site to start off with. DON'T use it on your main website at first. If you do cloaking incorrectly and the search engines detect it, they will remove your site from their index. Disposable sites are a part of your R&D fund. ELEGANT CLOAKING To get the best results with cloaking you should start off by using SEARCH ENGINE CLOAKER. This software has been developed by Peter Bray who has been into cutting edge ways to market web pages since 1994. Peter Bray has received a Clio award and has spoken at Comdex! Monty Loree - President HomeGrown Advertising Inc (1994) |
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